I’m Tom Watson.
Strategic Marketing for Software Companies and IT Service Businesses
From positioning to execution, I help technology companies build marketing strategies aligned with real buying behavior and channel dynamics.
Why Hire Me?
3 Decades in the IT Channel
I am a former MSP owner and marketing leader at NinjaOne, Axcient, and TitanHQ, with 30+ years in the IT channel helping companies build and execute successful go-to-market strategies.
I Speak Both Tech and Business
I understand the technical side of IT and the business side of growth. I can sit with your engineers and talk product, then translate that into messaging that resonates with decision-makers and buyers.
I Understand Customer Pain Points
Selling software and IT services requires more than awareness. It requires clear differentiation, disciplined messaging, and a go-to-market plan aligned with real buying behavior. I build marketing around those fundamentals.
What Clients are Saying
"Many people can generate ideas. Tom sees the roadmap to turn those ideas into something concrete. If I’m building a team, I’m picking Tom first. He’s a true visionary with deep experience in the managed service provider channel and beyond — grounded, hardworking, and a strong team player."
Elliot Tracy, Collete Symmetry USA
"Tom is a polished executive leader who brings unique value to the business. Through initiatives like MSP Ignition, he helps customers grow and transform while driving new sales and improving retention. He’s a strong leader and an asset to any organization."
Jeremy Ross, Snowflake
"Tom brings value from the moment he joins a team. He positively impacts culture while driving measurable results across the organization. His passion for technology and ability to communicate complex ideas clearly make a lasting difference."
Robert Chadwick Leake, DVL Group, Inc.
Free IT Marketing Evaluation
Schedule a complimentary marketing evaluation to review your positioning, messaging, and go-to-market approach.
FAQ
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Every engagement begins with a structured marketing evaluation. We review your positioning, messaging, target market, and current go-to-market approach. From there, I outline clear priorities and a practical execution plan.
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I work on a project or advisory basis depending on your needs. Some clients require focused positioning and messaging work, others ongoing strategic and execution support. After the initial evaluation, I’ll recommend a structure aligned with your growth objectives.
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Engagements vary based on scope. Some clients engage for a defined strategic initiative, while others retain ongoing support for messaging, content, and go-to-market execution. The focus is always measurable progress, not open-ended consulting.